Why subscribe?

Every Monday morning, I explore one behavioral pattern that shapes how you make financial decisions. Loss aversion. Mental accounting. Overconfidence. The biases that cost you returns, sleep, and clarity.

These are practical frameworks you can use immediately. Not theory. Not advice. Just tools to help you make better decisions.

Subscribe to get every Monday essay in your inbox. Hit reply anytime with decisions you are wrestling with or topics you want explored.

What to expect

Weekly essays (1,000-1,400 words) on behavioral finance and decision-making. Why the best buying opportunities feel the worst. How checking your portfolio daily works against you. The specific situations where your brain betrays your long-term interests.

Occasional mid-week posts when something timely demands attention. No spam. Quality over frequency.

Who writes this

Kenneth Goh. I work in wealth management advising high-net-worth clients and write about behavioral finance on LinkedIn, where I am a Top Voice.

I studied behavioral finance at Manchester Business School. My thesis examined 203 Singaporean investors and found that loss aversion, mental accounting, and overconfidence consistently drove poor investment decisions, even among experienced investors.

I have watched these patterns repeat for years. People hold losing positions too long. They avoid realizing losses even when it makes rational sense to move on. They look at each investment in isolation instead of seeing the portfolio as a whole.

This newsletter is where I go deeper than social media allows. Practical frameworks you can use when you are stuck on hard decisions.

Disclaimer:

This is educational. Not investment advice.

It is free.

Every day is a fresh start. Let us use them well.